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Planiranje marketinga je dio upravljačkog procesa koji nastoji kontrolirati buduću situaciju organizacije tako što utvrđuje određene ciljeve i najdjelotvornija sredstva kako bi se oni ostvarili.
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S perspektive poduzeća marketing miks kombinira i kontrolira elemente marketinga kojima će djelovati na ciljnom tržištu/segmentu, dok s perspektive kupca je kombinacija elemenata marketinga koji kupcima moraju isporučiti očekivane koristi od proizvoda.
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Blogs are kanalizacijos vamzdžio atkimšimas not exceptional to the individual author. Brands now publish blogs to put in writing about their marketplace and nurture the fascination of potential customers who look through the world wide web for info.
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What messaging will enhance item product sales, and on which platforms? How need to your product or service developers modify the product to enhance probability of achievement? What do emphasis teams consider the product, and what inquiries or hesitations do they have?
Uključuje i poslijeprodajne procese koji obuhvaćaju vrednovanje i poslijeprodajno ponašanje. Pod potrošačkom jedinicom smatra se pojedinac ili kućanstvo koje donosi odluku. Ova definicija upućuje na zaključak da je riječ o procesu.
Odnosi s javnošću - neprofitne se organizacije nastoje diferencirati od konkurenata i javljaju se sve češće kritike djelovanja neprofitnih organizacija.
Glavno obilježje ove koncepcije je da ponuda nadmašuje potražnju te je jaka konkurencija. Stoga poduzeća moraju prilagoditi proizvode i usluge potražnji tj. potrošačima.